The person behind the work
A little about the founder
I’m Mary-Ann Hut – a Cape Town-based marketing consultant with over 25 years of experience building brands, leading campaigns, and growing businesses across a range of industries.
My career spans senior roles in tech, logistics, financial services, FMCG, and education – including four years as Head of Marketing, where I ran the entire marketing function independently and delivered measurable revenue outcomes through digital, content, PR, events, and channel marketing.
I've also built businesses from scratch.
Involved in the launch of South Africa’s first gin subscription brand, growing it to 200+ subscribers and a sustainable revenue model within a year. I helped scale a digital education programme to over 20,000 learners nationally – work that earned recognition from the World Economic Forum.
Earlier in my career I cut my teeth in direct marketing, CRM, and campaign management at Old Mutual, the Automobile Association (UK), and several direct marketing agencies – giving me a grounding in data-driven, accountable marketing that has informed everything I’ve done since.
I hold a Postgraduate Diploma in Marketing from UCT, a BA from Stellenbosch University, and a Distinction in the International Certificate in Direct Marketing from the DMA.
Philosophy
What I believe
Marketing works best when strategy and execution sit in the same hands. I don’t hand off to an agency and hope for the best – I build the plan and I see it through.
I’m at my best in organisations that value independent thinking, commercial rigour, and getting things done.
Let's work together
If you’re looking for a senior marketer who can think strategically and
execute brilliantly – I’d love to hear from you.
